Paramount Pictures At Home

Paramount Pictures At Home

Who are Paramount?

Paramount Pictures are one of the world’s oldest motion picture companies. From visionary epics to heart-wrenching romances to blockbuster franchises, all created by the best talent and filmmakers in the business, Paramount has set the standard in cinema for a century and continues to deliver the highest caliber of entertainment to audiences worldwide.

Industry

Film

What we did for them?

  • Hello Social created and implemented a multi-channel social strategy to promote the digital release of Daddy’s Home 2 in Australia. This included content creation, advertising amplification, influencer activity and a social media competition.

Results

  • • The campaign reached 813,313 people increasing the page reach by 40,665,550%
  • • Video content was viewed 1,977,169 times
  • • 222,900 people reacted to, commented on or shared the content increasing post engagements from the page by 408,500%