RSPCA Million Paws Walk

RSPCA Million Paws Walk

Who are RSPCA?

Each year hundreds of thousands of people (and their dogs) walk to show their support for animals in need and RSPCA. This is the largest animal lover even in Australia and a fun day out for everyone involved!

Industry

Charity

What we did for them?

  • •  Drive ticket sales to RSPCA’s Million Paws Walk 2018
  • •  Increase awareness of the events happening all across Australia
  • •  Build an engaged social community leading up to the event

Results

  • •  $286,913 in revenue driven directly from Hello Social’s activity
  • •  229,343 total engagements
  • •  An average engagement rate of 45%
  • •  An increase of $200,000 in fundraising raised Nationally compared to previous year 
  • •  2,000 more ticket sold this year compared to previous year 
  • •  98,870 website sessions driven from social
  • •  8.09% conversion rate from social activity
  • •  2,121 pieces of user-generated content shared
  • •  29 influencers created content