Who is Clipsal?
Clipsal is a market leader in electrical accessories and home automation under their parent company, Schneider Electric.
What we did for them?
We have worked with Schneider Clipsal since July 2018.
Hello Social created and implemented an all-encompassing social strategy for Facebook and Instagram to increase awareness amongst the house-proud, reno-lover Australian community, nurture our dedicated Clipsal trade community and also to support our major sponsorship of The Block 2018 and returning sponsorship in 2019.
Hello Social also kicked off a home & distribution campaign ‘What does home mean to you?’, which showed how the brand brings home to life through authentic relatable stories. This campaign alone was deployed and captured via social content, Facebook & Instagram advertising, major competition giveaway, user generated content, video production, talent management and reporting.
On the Clipsal Facebook and Instagram channels, Hello Social utilises content production in an always-on (ongoing) capacity from a selection of key talent in the home styling and trade space, as well as leveraging user generated content. These content streams are used in social content and ads to convey Clipsal’s messaging to promote the brand and products to a consumer and trade market.
The Hello Social team also successfully received Facebook Blue Tick Verification for the Clipsal Facebook account.