Who is Steve Madden?
Steve Madden is one of the most iconic footwear brands known around the world. Originating from Queens, NY, Steve Madden has revolutionized the shoe industry selling in over eighty countries worldwide. His innate understanding of trends, consumer needs and ability to churn out new styles at lightning speed has propelled the brand to the forefront of fashion. His distinctly edgy and daring designs are inspired by his New York roots and rock and roll.
Nearly three decades on, the brand continues to expand worldwide; it spearheaded multiple successful collaborations, has been lauded with a litany of awards and is loved and worn by a whole host of celebrities including Taylor Swift, Kendall Jenner and Rihanna. He has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories.
Fashion & Retail (e-commerce and brick & mortar)
What we did for them?
Steve Madden re-launched their online e-commerce store and their retail stores late 2018. We have helped them re-launch their brand in Australia on social by creating a strategy heavily focused on awareness, re-educating the Australian people about Steve Madden, as well as focusing on ROI by pushing traffic to their website and utilising an intricate re-targeting strategy to increase online sales and foot traffic into their retail stores.
- • Generated over $20,000 in online sales in the first month of being live
- • 3 x return on ad spend
- • Reached ½ million people in the first month of being live