Primo Smallgoods

Who is Primo?

Primo Smallgoods is the largest producer of smallgoods in Australia. Selling ham, bacon, salami and other deli meats to Australian consumers.



What we did for them?

An all-encompassing social strategy for Facebook and Instagram including growth strategies, content creation and Facebook advertising.


  • •  Built their Facebook and Instagram pages to become the largest Smallgoods page in the country.
  • •  Drove awareness about a new product launch at a tenth of a cost of traditional media.