Who are Reject Shop?
The Reject Shop operates in the discount variety retail sector in Australia serving a broad range of value-conscious consumers who are attracted to low price points, convenient shopping locations and the opportunity to purchase a bargain.
What we did for them?
We created a Facebook app that allowed fans to create their own Halloween outfit using products available at the variety stores.
The campaign generated over 5,410 entries and 11,000 unique visitors to their website. After the success of this campaign they tripled their budget for this year’s Christmas campaign (live here: rejectshop.hellosocial.com.au)