The Star Sydney

Who are The Star?

The Star is Sydney’s only world-class casino and entertainment destination. The Star offers award-winning chefs and restaurants, luxury hotel accommodation and serviced apartments, a 16-room day spa, an international designer retail collection as well a world-class casino and international nightclub Marquee.

Industry

Casino

What we did for them?

Launched the Star’s weekly Roll On Thursdays event with interactive touch screens around the casino floor, designed and run by Hello social and the Development factory.

Results

Consumer awareness for the event increased by 64% and the general sentiment went from neutral to 72% positive.