The Star Sydney

Who is The Star?

The Star is Sydney’s only world-class casino and entertainment destination. The Star offers award-winning chefs and restaurants, luxury hotel accommodation and serviced apartments, a 16-room day spa, an international designer retail collection as well as a world-class casino and international nightclub Marquee.



What we did for them?

Launched the Star’s weekly Roll On Thursday’s event with interactive touch screens around the casino floor, designed and run by Hello social and the Development factory.


Consumer awareness for the event increased by 64% and the general sentiment went from neutral to 72% positive.