Who is evian?
Evian is a brand of mineral water coming from several sources near Évian-Les-Bains, on the south shore of Lake Geneva. Today, Evian is owned by Danone, a French multinational corporation.
Industry
FMCG
Campaign
#EvianBackyard
How
Integrated PR and experiential campaign, using social media to link everything together. Facebook and Instagram were the entry mechanisms of the campaign.
Results
Hundreds of entries on Instagram and Facebook.