Evian

Who are evian?

Evian is a brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva. Today, Evian is owned by Danone, a French multinational corporation.

Industry

FMCG

Campaign

#EvianBackyard

How

Integrated PR and experiential campaign, using social media to link everything together. Facebook and Instagram were the entry mechanisms of the campaign.

Results

Hundreds of entries on Instagram and Facebook.