Who is Global Nutrition?
The Australian distributor of some of the largest global protein and fitness brands.
What we did for them?
An integrated influencer and wider social strategy to help launch two of America’s biggest protein brands in Australia. We turned highly-targeted micro-influencers into social ambassadors tasking them with documenting their Global Nutrition fitness journey on to inspire and motivate their followers.
- • Achieved an average post engagement rate of 6.5%, well above the industry average.
- • 94% of influencers indicated that they would use the protein brand again after trialling the range.