Who are Microsoft?
A worldwide leader in software, services, devices and solutions.
Industry
Software and solutions
What we did for them?
To increase awareness and drive downloads of Office 365 we developed and executed a highly targeted, creative influencer campaign. We leveraged a network of 150 micro-influencer university students from the major universities across Australia and tasked them with creating an “insta-worthy” piece of Excel Art.
Results
- • 90% of influencers recommended an upgrade to Office 365 to their Instagram following.
- • The highly targeted influencers achieve an average engagement rate well above the industry average at 5.8%.