Joanna Allen
August 4, 2020
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Your Weekly Social Scroll ๐Ÿ“œ (03/08/2020)

Will TikTok be bought by Microsoft? Plus Facebook Watch introduces music while Snapchat also steps up the competition to it's Chinese rival. Find out more.

Here it is! Your weekly run down of social media news.

๐Ÿ’ฐ Microsoft confirms interest in TikTok

President Trump says TikTok in the US will shut down on Sept 15 unless a โ€œvery Americanโ€ company like Microsoft purchases it. Microsoft's talks with TikTokโ€™s parent company ByteDance might also result in the purchase of TikTok operations in Australia, Canada and New Zealand.

๐Ÿ‘ฏโ€โ™€๏ธ Snapchat rivals TikTok via music

Snapchat is testing a feature enabling users to add in-Snap music to their content. Record labels will appreciate the functionality where a โ€˜Swipe Upโ€™ reveals the songโ€™s title, artist and links to the track on music streaming platforms.

๐ŸŽถ Facebook launches Music in Facebook Watch

Mirroring (but not copying) YouTubeโ€™s licensed music video function, FB is collaborating with top and independent labels to enrich the music video discovery experience. Users will be able to explore music videos in Watch by genre, artist, or mood, as well as watch themed playlists.

โœŒ๏ธ Double tap of the week

Twitter has revealed the paid-features they're considering as part of their new subscription platform. The options most beneficial for brands include social listening (seeing conversations and insights related to your account), auto-responses (perfect for customer inquiries and a brand survey tool.
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