Your Weekly Social Scroll 📜 (03/08/2020)
Will TikTok be bought by Microsoft? Plus Facebook Watch introduces music while Snapchat also steps up the competition to it's Chinese rival. Find out more.
Here it is! Your weekly run down of social media news.
💰 Microsoft confirms interest in TikTok
President Trump says TikTok in the US will shut down on Sept 15 unless a “very American” company like Microsoft purchases it. Microsoft's talks with TikTok’s parent company ByteDance might also result in the purchase of TikTok operations in Australia, Canada and New Zealand.
👯♀️ Snapchat rivals TikTok via music
Snapchat is testing a feature enabling users to add in-Snap music to their content. Record labels will appreciate the functionality where a ‘Swipe Up’ reveals the song’s title, artist and links to the track on music streaming platforms.
🎶 Facebook launches Music in Facebook Watch
Mirroring (but not copying) YouTube’s licensed music video function, FB is collaborating with top and independent labels to enrich the music video discovery experience. Users will be able to explore music videos in Watch by genre, artist, or mood, as well as watch themed playlists.
✌️ Double tap of the week
Twitter has revealed the paid-features they're considering as part of their new subscription platform. The options most beneficial for brands include social listening (seeing conversations and insights related to your account), auto-responses (perfect for customer inquiries and a brand survey tool.