Amazon Alexa Influencer Brand Immersion

Hello Social partnered with Amazon Alexa to create an unforgettable influencer brand training offering bespoke cocktail bars, epic product stations and a live music performance by Charley with Amazon Music we created a unique experience. 

The Challenge

The event needed to achieve the following:

  1. Build community and connection with the influencers

  2. Educate our bench of influencers on the brand and product for accurate content capture

  3. Provide an organic content opportunity

Our Solution

To make the event unique, we developed a bespoke Alexa event featuring a cocktail bar with fun device requests and interactive moments for the influencers to engage with. We had glowing product stations with details on product, followed by dinner where the influencers got a chance to meet each other, mingle with the Amazon Alexa team and discuss the brand vision. 

We ended the night with a performance by Charley in collaboration with Amazon Music, which provided the perfect content opportunity and ending to the evening. Each influencer then left the event with an Amazon Alexa gift bag. Hello Social also provided social coverage on the night on owned channels.