Amazon Prime

Back To The Rafters

Tapping into nostalgia to get Australian viewers old and new on to the Amazon Prime Video platform.

The Challenge

Drive positive brand sentiment and user acquisition

As their second major push in the Australian market, US entertainment giant, Amazon Prime Video, tasked Hello Social with driving anticipation and excitement for their rebooted series ‘Back to the Rafters’. The challenge: create a suite of digital content to keep audiences engaged in the months leading up to launch without using too much of the show footage.

Our Solution

Give fans an “all access” pass to their favourite show 

Despite border closures and restrictions, Hello Social coordinated talent across the country to produce and publish 100 pieces of social-first content, two TVCs, a 60-sec APV educational ad, and a 60-minute live premier event. #MovieMagic


  • Content Production
  • Communications Strategy
  • Social Media Strategy
  • Campaigns & Advertising