Tapping into nostalgia to get Australian viewers old and new on to the Amazon Prime Video platform.
Drive positive brand sentiment and user acquisition
As their second major push in the Australian market, US entertainment giant, Amazon Prime Video, tasked Hello Social with driving anticipation and excitement for their rebooted series ‘Back to the Rafters’. The challenge: create a suite of digital content to keep audiences engaged in the months leading up to launch without using too much of the show footage.
Give fans an “all access” pass to their favourite show
Despite border closures and restrictions, Hello Social coordinated talent across the country to produce and publish 100 pieces of social-first content, two TVCs, a 60-sec APV educational ad, and a 60-minute live premier event. #MovieMagic
Social Media Strategy
Campaigns & Advertising