Giving a global tech and wellness technology pioneer its first brand awareness amp up downunder.
Exhausted ecommerce machine needed awareness
Following the launch of the Theragun product range into the Australian market, and subsequent development of the brand’s social channels, Therabody needed to build brand awareness to fuel it’s highly successful e-commerce performance engine.
Brand launch tvc production + media buy
We developed a research based brand platform and produced a 60, 30 and 15 second spot. The campaign titled the world won’t wait played on the insight that Australians are tired, stressed and burnt out. The piece encouraged Australian’s to invest in recovery and movement so they could do the things they love - do what moves you most. The campaign included a broadcast and BVOD buy across 7, 9 & Fox Sport/KAYO networks.
Social Media Strategy
Analysis & Consulting