Paramount+ TikTok launch

Hello Social launches Paramount+ on TikTok - growing the page to over 100K followers in less than 6-months!

The Challenge

Starting a brand new TikTok channel from scratch for Paramount+ Australia, and rapidly growing the page's following to compete with establishes brands like Netflix and Amazon Prime Video.

Our Solution

Hello Social developed an entertainment first content strategy that saw us build an editorial content hub, pumping out dozens of video shorts every week! We leaned into popular show moments (comedy being our sweet spot), cultural moments and aligning those with character quotes, creator content and more. We also leveraged a targetted paid strategy to amplify best performing content every week to additional drive scale beyond organic reach - the result? Over 100K following and counting!


  • Social Media Management
  • Social Media Strategy
  • Campaigns & Advertising
  • Communications Strategy
  • Content Production
  • Performance Marketing